
Be a Guide - not the hero!
All businesses should be doing everything they can to try and increase their client base and continue interaction with current clients. This is true for every business and applies even more so in the creative world. I know, I know, most of us really couldn’t give a shit about marketing when we first got into our creative industries. We want to spend all of our time being creative, making stuff that makes people go wow! This, in itself, should bring clients to our business – c